ADRIS (COMMERCIAL POSTAGE STAMP)

Motif: Ship’s sail About the Adris group... ADRIS Group d.d. is one of the leading Croatian companies and leader according to the criteria of profitability, competitiveness and innovativeness. It was established on the basis of 132-year-long business experience of the Tobacco Factory Rovinj, the Adris Group, with the yearly income of almost three and a half billion KN and profit of 600 million KN, is nowadays regional leader in the tobacco industry and tourism. In their work Adris follows current business solutions confirming their position as the company that stimulates economic growth, invests in knowledge, protects nature and Croatian autochthonous features. The business strategy of the Adris group – "Be the first, be the best, be different" – is reflected in the desire of Adris not to be only one of the most successful companies but also an innovative, socially responsible company turned to the future and the progenitor and leader of economic trends in the region. Adris group and support for culture Supporting cultural events, artistic projects and individual authors, Adris Group promotes permanent values of the Croatian culture, recognized in world relations. The company proved their support for culture in Croatia by opening the first tobacco museum in Croatia, fashionably arranged concert hall and the Adris Gallery. Since its founding in 2001, the Gallery presents the works of the best known Croatian modern painters thus confirming their position as an unsurpassable centre of visual beauty. In the future, too, Adris group is going to systematically stimulate cultural projects through the newly established Adris Foundation, the biggest corporative foundation in Croatia and south-eastern Europe. The support programmes through which the Foundation is going to act are the following: "Knowledge and innovativeness", "Ecology and heritage", "Goodness" and "Creation", the programme directed at the support of artistic creation. Adris Group and the commercial postage stamp The postage stamp is definitely one of the culturological signs that, like an "encyclopaedia in little" evaluate key historical, geographical and other specific characteristics of the country. By issuing a postage stamp Adris wants in a special way to prove their role in the Croatian society and once again confirm their position as leader in business trends where culture has since long ago become an important, sometimes even decisive, communicational factor. In the continent of cultures only permanent exposure to culture confirms the community but also contemporary business systems. By the choice of the ship’s sail as the motif for the postage stamp, with the logo of the company reflected on it, we find confirmation in the fact that Adris is sailing in this direction.